Lexus - Next Generation Marketing

Supporting the luxury automotive brand LEXUS through innovation and development.

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Lexus - Next Generation Marketing

Made you look!

For nearly a decade, SCPS has had the privilege of collaborating with Lexus and Team One on multiple groundbreaking marketing campaigns that have truly elevated the brand's presence in the automotive industry. From captivating commercial spots to immersive 4D VR experiences, we have consistently pushed the boundaries of creativity and innovation to craft campaigns that leave a lasting impact on target audiences. Together with Team One's strategic expertise and Lexus' commitment to excellence, we have successfully delivered campaigns that seamlessly blend cutting-edge technology, elegant design, and a deep understanding of the brand's ethos. From the highly emotive "Lexus LIT IS" to the innovative "Lexus IS Wax" campaigns, our partnership with Lexus and Team One continues to redefine what it means to capture the essence of luxury and performance in the automotive world.


Lexus IS Wax Edition

Our contribution to this marketing campaign was expansive - from creative technology and fabrication to documentary and media support.


Lexus Gamers’ IS 350

Once again, we had our hands in multiple aspects of this campaign from high-tech design and fabrication to creative content and onset support.


Lexus LIT IS

This innovative display of creative tech was showcased around the nation and lit up the scene in a Dua Lipa video.


Lexus Visceral Reality

Spectators at the Long Beach Grand Prix were able to “Experience Amazing” with this 4D VR experience.


Lexus “Sriracha” IS

This cross branding campaign was hot, spicy, and a little quirky.


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