Jimmy John's Football to Football Translator

We tackled this entire commercial from design to post production.

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Jimmy John's Football to Football Translator

Goal!!!

In collaboration with the creative geniuses at Anomaly, we created a smart device that related European football terminology to American football fans.

Much like a Google or Alexa device, it was programmed to listen, think, and speak the soccer-to-football translations using sound bites recorded by famed American football coach and commentator Jimmy Johnson.

We ran with Anomaly’s vision and saw to making it a reality - in fact we made multiple devices. Not only that, we produced the one minute commercial spot in our studio space and three other promo videos formatted for multiple Meta platform distributions.

We had director Bob Partington on board to help direct the 80’s style infomercial quoted by Syd Briscoe of David Reviews as “…arguably a more agreeable version of the David Beckham vs Peyton Manning concept from Frito-Lay”. Check out our in-house video for a little more behind the scenes look at the project.

From design to post production, contact us and let’s see what we can do for you!


Click the icons below to read a few articles and reviews regarding the commercial.

Even Jimmy Johnson mentions the commercial on his Twitter page…


We’ve had the privilege of working with Bob Partington over the years on a few cool projects. Take a look at the case studies below for a closer look.

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Bob Partington

Click the image to see more of his ingeniously creative work.


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