To help them achieve their goal we provided everything they needed from the transformation of an existing Lexus IS 350 into the custom, one-of-a-kind Lexus Gamers’ IS, to creative content in the form of behind the scenes footage of the transformation, photo and video assets from our professional shoot, and written copy of the process all utilized in their campaign marketing material. Not to mention our live onset support from our knowledgeable staff during their online reveal event.

To promote their campaign, Lexus collaborated with Twitch, the world’s leading streaming platform for gamers, as the marketing platform, and Fuslie, a popular gaming influencer, as the mediator.

Fuslie conducted six rounds of voting events with the followers on her streaming channel, allowing them to help design this Ultimate Gamers’ Vehicle. We provided digital designs for her channel’s voting events which are as follows:

custom interior themes: winner neon tokyo

custom game controller designs: winner cyber

custom trunk gaming center: winner option 3

Monitor integration options: winner curved

graphic vehicle wraps: winner infiltrate

Once the votes for each category were in, our team, led by our creative technologists, designed and engineered how to integrate these elaborate requests into an existing Lexus IS 350.

Everything we transformed and created in this customized vehicle was supported by our state-of-the-art system of custom programmed hardware, software, lighting and effects.

These cool additions include:

• A custom-built gaming computer integrated into the trunk complete with a sleek, one-of-a-kind housing, infused with programmable RGB LED’s

• A fog machine and automated RGB lasers installed for maximum “reveal effect”.

• A ceiling of clear acrylic embedded with resin “rain drops” backlit with programmable RGB LED lights captured the feeling of driving at night under the lights of downtown Tokyo in a light rain.

• An animated backdrop created by LED panels installed behind the rear seats projected programmable content onto the rear window.

• A fully integrated custom gaming system complete with a curved, high def, fully positional monitor, a retractable keyboard and mouse platform, and our one-of-a-kind game controller installed in the front passenger area.

• A custom cooler integrated into the center console capable of chilling up to 6 drinks of your choosing.

• Custom upholstery embedded with programmable LED lighting.

• Smart Tint installed onto all side windows triggered by a button integrated into the middle console.

Ultimately, the vehicle was fully wrapped with a custom, protective vinyl layer, featuring one of our unique designs.

For well over a decade SCPS has been handling projects of this nature, all in-house from concept to completion. Hit us up and let’s see what we can create for you.

Below is our video of the finished project.

If you have the time, the video below is a recording of the live reveal event, starring one of our very own members of the SCPS family.

The Lexus Gamers’ IS has been making the rounds since its big reveal on Twitch and continues to campaign for the luxury brand.

To learn more about this Lexus campaign, click on some of the many articles written about it below.

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Our Long Standing Relationship with Lexus

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