Lexus Sriracha IS

One hot ride!

Read the Case study
Lexus Sriracha IS

WHAT'S HOT AND TRENDING RIGHT NOW?

Sriracha! Mix that with one of the most iconic automobile brands and you’ve got the new, smokin’ hot Lexus Sriracha IS Sports Sedan. For this cross branding campaign, we were asked to design and fabricate a key fob that dispenses spicy Sriracha chili sauce.

For a taste of our work, check out the video below.


To view the lexus Lit IS project